Travel Agents' Association New Zealand approached RѐserveGroup to give their logo a lift. A brand is a very important representation of a company's core values - so there is careful consideration and thought behind every element from the type, to colours and symbols used and how each element would be perceived by the target audience.

The final result is a brand which has been in the Travel Agents' Industry for the last two years, appearing on all sorts of collateral from the website to banners and Members' windows. The brand is a strong mark identifiable in the travel sector upholding TAANZ promotion of quality standards, service and performance from Travel Agents and Tour Operators.