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Conventions & Incentives NZ
Creative - Nationwide, New Zealand
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Aaron Lodge TOP 10 Holiday Park have established a new look with their logo and collateral developed over the last couple of years by RéserveGroup. This has given the park it's own look and feel, yet retains many important links and charateristics of the TOP 10 brand.

This new look started with the logo design. The Albatross was chosen to reflect iconic wildlife that can be found in the surrounding region, and colours were selected to tie in with existing branding, and work alongside TOP 10's brand colours.

Once the new brand design was established more collateral was developed - from stationery through to templates to set guidelines for advertsing formats, and a DL Brochure to showcase the Holiday Park to tourists in the likes of i-sites. An online presence in the form of a new, CMS driven website was also created; and completed the suite of media for Aaron Lodge.

Currently aspects of the brand collateral are being re-vamped to fit in with the new look and feel for the TOP 10 brand - which will mean an even fresher look for the Park.
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